FirstFuel Unveils New CRM Integration, Enabling Utilities to Embed Customer Insights Directly Within Existing Applications

Customer intelligence improves performance across sales, service, and marketing teams

Lexington, MA – October, 10, 2017 – FirstFuel Software today unveiled new integration capabilities that enable utilities to integrate its industry leading cloud-based Business Customer Engagement platform directly into Salesforce. Tapping the new functionality, utilities can easily incorporate customer intelligence into existing processes and workflows, improving internal performance across sales, service, and marketing teams.

As utilities continue to invest in multi-channel customer engagement strategies, it is essential that they integrate customer insights and knowledge into existing systems, processes and workflows. “Today’s utilities are committed to delivering best-in-class customer experiences,” said Scott Tinkler, North America Lead, Energy Retail and Customer Services, Accenture. “Our recent New Energy Consumer Report found that consumers today want to operate as efficiently as possible, and their energy spend is no exception to that. They expect fast access to highly customized energy information so they can easily identify the right option for them. These new integration capabilities will enable utilities to deliver more seamless business customer experiences across the board.”

Martin Leach, Global Senior Director for Energy, Salesforce, said, “We’re excited to announce that FirstFuel’s customer insights, such as bill comparison and usage and cost insights, will now be available to all Salesforce clients through the AppExchange. As our focus is to offer tailored industry solutions, the partnership with FirstFuel deepens the value we deliver to our utility customers by enhancing internal business client engagement workflows across account management, sales, marketing, and service operations for regulated and competitive energy providers.”

FirstFuel analytics combine billing, meter and business customer data to create unique energy insights across a utility’s entire portfolio of business customers. By delivering this bespoke intelligence for each business customer directly within a utility’s Salesforce application, internal teams can leverage a single, integrated cloud platform to reduce operational costs increase revenue and adoption of B2B programs, products, and services, and drive higher value engagement outcomes throughout the customer journey. FirstFuel’s platform is empowering utilities to increase digital customer engagement up to 10 times, double conversion rates on program, product, and service sales, and drive 90 percent average customer satisfaction rates.

Salesforce and others are among the trademarks of, Inc.

About FirstFuel Software

FirstFuel Software is the global leader in business customer engagement for utilities, using advanced analytics to help 30 energy providers in North America and Europe improve business customer satisfaction, drive sales and revenue, and reduce service costs. Combining data science, building science, and software, our business customer engagement platform derives intelligence from over 4 million meters, transforming energy providers into trusted advisers to their business customers. Our SaaS solutions deliver accurate, insightful, and cost-effective results at scale. Founded in 2010 and privately held, FirstFuel is headquartered in Lexington, MA. For more information about FirstFuel, please visit and follow us on Twitter @FirstFuelSW.

Media Contact
Kristen Leathers
Version 2.0 Communications for FirstFuel
O: 617-426-2222