FirstFuel Announces Integration of AI-Powered Analytics and Customer Engagement Solutions with Vlocity Energy and Utilities Cloud Apps

FirstFuel becomes a verified Vlocity Industry Partner to accelerate revenue growth, cost reduction, and CSAT improvements for utilities

Lexington, MA – February 13, 2019 – FirstFuel Software, the global leader in B2B energy analytics and customer engagement for utilities, and Vlocity, Inc, the leader in Energy & Utility cloud software on Salesforce, today announced a Vlocity Industry Partner (VIP) alliance and the verified integration of Vlocity Energy and Utilities Cloud Apps with energy data analytics from FirstFuel.

As more energy providers embrace customer-centric strategies in the face of increasing technology options and customer expectations, Vlocity has helped CIOs and IT departments operationalize a “utility of the future” vision through cloud-based digital transformation. The foundation of this customer-centric approach is often built on delivering personalized and accessible energy insights to meet a variety of needs, such as lowering bills, identifying optimal rate (tariff) plans, and navigating new energy options such as solar.

The industry-specific combination of Vlocity’s IT, operational, and customer experience capabilities and FirstFuel’s advanced energy analytics provides a unique, transformative solution for customer-minded utilities. Through these joint technical capabilities and a shared customer success focus from both companies, Vlocity and FirstFuel will accelerate B2B customer engagement and experience outcomes for both regulated utilities and deregulated energy retail providers.

“Vlocity and FirstFuel are valuable contributors in the Salesforce ecosystem and are helping us drive more vertical solutions that solve real industry-specific challenges. We are delighted that these two companies are working closely together to drive mutual customer success for regulated utilities and energy retail providers,” said Achyut Jajoo, Vice President and General Manager, Manufacturing, Automotive, and Energy Industries at Salesforce.

“By teaming up with FirstFuel to offer industry-specific software for utilities, we’re able to deliver new and enhanced use cases that help drive revenue growth, lower O&M costs, and increase customer loyalty and satisfaction – all key outcome metrics for our customer base,” said Catherine Cherubino, VP Worldwide Alliances at Vlocity. “We’re always striving to provide industry-leading value to our customers, and this new VIP alliance with FirstFuel that focuses on energy providers’ B2B segment will enable even more value creation within existing and future deployments.”

“At FirstFuel, we partner with companies that share our commitment to cloud-based digital transformation, innovative product development and delivery, and a laser focus on customer success for utilities,” said Indran Ratnathicam, Vice President of Marketing & Strategy at FirstFuel Software. “With Vlocity, we’ve created a strategic partnership that will extend our capabilities to deliver new end-to-end customer engagement workflows for business customers – a segment that represents the largest revenue growth and cost reduction opportunity for utility and energy providers today. We are excited to open these joint capabilities to existing and new customers on the Salesforce AppExchange.”


About FirstFuel Software

FirstFuel Software is the global leader in business customer engagement for utilities, using advanced analytics and AI to help more than 40 energy providers in North America and Europe improve business customer satisfaction, drive sales and revenue, and reduce service costs. Combining data science, building science and cloud-based software, our platform derives intelligence from more than 6 million meters, transforming energy providers into trusted advisers to their business customers. A Salesforce AppExchange ISV partner, FirstFuel’s solutions deliver accurate, insightful and cost-effective results at scale. Founded in 2010 and privately held, FirstFuel is headquartered in Lexington, Mass. For more information about FirstFuel, please visit and follow us on Twitter @FirstFuelSW.

About Vlocity

Vlocity, a Forbes Cloud 100 company and strategic Salesforce ISV, delivers industry-specific cloud and mobile software that embed digital, omnichannel processes for customer-centric industries. Built in partnership with Salesforce, the global leader in CRM, Vlocity is one of Salesforce’s fastest growing partners. Vlocity Industry Cloud Apps embed industry-specific functionality, best practices and business processes for the Communications & Media, Insurance & Financial Services, Health, Energy & Utilities and Government & Non-Profit industries. Vlocity enables companies to achieve faster business agility and time to value from the cloud across digital and traditional channels. Learn more at and follow us at @vlocity.

About the Vlocity VIP Program and Verified Solutions

Vlocity partners with leading technology companies that provide integrated solutions to the Vlocity Industry Cloud Apps that enhance the value to our joint customers.  Technology VIP solutions that carry the Verification seal ensure that the integrations are productized, documented, tested and market-ready to reduce risk and increase time to value at our customer deployments.  For more information please visit

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 6 million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

Salesforce, AppExchange and others are among the trademarks of, Inc.

Media Contacts

Janice Bedsole
Bedsole and Company for FirstFuel

Pam Njissang
Bhava Communications for Vlocity