Tendril Acquires FirstFuel

Tendril is now the single source for utility customer experience and engagement solutions to North American utilities and their residential and business customers - read more!


The world's leading energy providers rely on FirstFuel to power their business customer engagement.

For energy providers, engaging business customers is a strategic necessity. Today’s customers expect their providers to deliver personalized guidance and help them monitor, manage, and optimize their energy use.

FirstFuel’s cutting edge software platform delivers scalable business customer insights that dramatically improve customer satisfaction, increase revenue and program participation, and reduce service costs.


We're happy to have received the following awards:


Our Customers

We're proud to work with over 40 top utilities and energy providers. Here are just a few:

"Using FirstFuel’s software, we’re helping our business customers improve their energy efficiency, and we’re able to build trust."

"Tapping the benefits of data analytics is absolutely key to our demand side management and customer service strategy."

"We're using FirstFuel's insights to see measurable results like improved customer participation and improved customer satisfaction."

Our Platform Benefits

Improve Customer Satisfaction


average customer satisfaction rating

Increase Revenues


increase in customer conversion rates

Reduce Service Costs


increase in website visits

Who We Serve

We help regulated utilities and competitive energy suppliers to:

engage business customer segments

  • Micro
  • SMB
  • Medium Large
  • Large C&I

empower internal teams

  • Sales
  • Service
  • Marketing
  • Customer Experience

optimize communication channels

  • Digital & Web
  • Outbound Marketing
  • Phone Based Sales & Service
  • Live Sales & Account Management

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