Privacy Policy

Effective 25 May 2018

1. Introduction

Thanks for visiting the FirstFuel website. Your privacy and the security of your personal data is, and will always be, important to us. The below privacy policy for FirstFuel Software, Inc. has been created to demonstrate our commitment to privacy. This privacy policy explicitly relates to our marketing and sales data processes. The policy discloses our information gathering and dissemination practices for our website www.firstfuel.com, all FirstFuel-owned URLs that we have re-directed here, and our digital communications, and our provision of services.

2. Definitions

These definitions should help you understand this policy. When we mention “FirstFuel”, “we”, “us” or “our” in this privacy notice, we are referring to FirstFuel Software, Inc., the company responsible for processing your data. When we say “you”, “subscriber”, or “member” we are referring to any person who visits our website or who chooses to be contacted at some point in the future through the use of our Services. We offer our services on our website firstfuel.com and through digital communications. Our website includes the website, any web pages, interactive features, applications, widgets, blogs, social networks, or other online offerings that post a link to this Privacy Policy.

3. Information collected

This policy covers the following personal information that FirstFuel collects.

(a) What information is collected: FirstFuel collects the following contact information: name, physical address, telephone number(s), email address, company name, and job title. The majority of the information collected under this category is business contact information. By giving us this information, you consent to this information being collected, used, disclosed, and stored by us.

(b) How do we collect your personal data: FirstFuel collects personal information through (i) your use of the FirstFuel websites and in connection with off-line communications, (ii) our provision of services to customers., and (iii) third party vendors. Specifically, FirstFuel may collect such information from offline and online registrations and forms, communications and interactions, sales inquiries and transactions, and the provision of services to customers.

(c) Cookies and tracking: FirstFuel may collect information about your use of the FirstFuel.com website(s) through electronic communications protocols and cookies. As is true when you visit most websites, FirstFuel may automatically receive information from you as part of the communication connection itself, which often consists of network routing information, equipment information (e.g., browser type), your IP address, and date and time. Our website(s) may provide links to other websites. You should be aware that we are not responsible for the privacy practices of, or the content contained on, such websites. We encourage you to read the privacy policy of each website you visit that collects personally identifiable information. This privacy policy applies solely to information collected by FirstFuel.

(d) Web beacons: We use web beacons on our website and in our emails. When we send emails to Members, we may track behavior such as who opened the emails and who clicked the links. This allows us to measure the performance of our email campaigns and to improve our features for specific segments of Members. Web beacons also allow us to collect information about when you open the email, your IP address, your browser, and other similar details. We use the data from Web Beacons to create reports about how our email campaigns performed and what actions our Members took.

(e) Information from other sources: We may obtain information about you from third party sources, such as public databases, social media platforms, third party data providers. We take steps to ensure such third parties are legally permitted or required to disclose such information to us. Information we may receive from other sources includes: demographics (such as IP addresses), location, and online behavioral data (such as information from social media websites and website page view information). We use this information, alone or in combination with other information (including Personal Information) we collect, to enhance our ability to provide relevant marketing campaigns to you and to develop and provide you with more relevant communications.

4. What do we use your personal data for?

We use your personal data to tailor our marketing communications and respond to your requests. We may use your personal information to (i) notify you about new product releases and service developments, (ii) update you on upcoming webinars and events, (iii) provide thought leadership content in the form of videos, white papers, and blog posts, (iv) deliver newsletters, (v) respond directly to your requests for information including event registration, newsletters, or other specific requests.

5. Data retention and deletion

We do our best to keep your data accurate and up to date and will retain your information in our database. Should you choose not to receive, or to discontinue receiving, information and promotional materials from us, you must contact us at unsubscribe@firstfuel.com or at the postal address provided below

6. Protecting your personal data

FirstFuel makes commercially reasonable efforts, aligned with industry-typical information security practices, to ensure the physical security of your personal information and to maintain its confidentiality.

7. Changes in privacy

We may update this privacy policy from time to time. We will post a prominent notice in this location notifying users when it is updated. If we are going to use your personal information in a manner different from that stated at the time of collection, we will notify you via email, and you will have a choice as to whether or not we use your personal information in such different manner.

8. How to contact us

If you wish to update, modify or remove from our files information provided to us through our website or through the provision of our services you may contact us at any time at unsubscribe@firstfuel.com.

If you have questions about this privacy policy, or our information collection, use and sharing practices, you may contact us at:

FirstFuel Software, Inc.
420 Bedford Rd
Lexington, MA 02420; or
(781) 862-6500